Technical Standards

SEO and schema foundation

Updated March 2026 7 min read

SEO baseline is treated as structural engineering, not plugin decoration. The foundation combines semantic markup, consistent heading hierarchy, and machine-readable schema in the document head.

Crawl foundation

Semantic page structure with meaningful section boundaries.
Single H1 intent with predictable H2 and H3 progression.
Low wrapper noise to improve parser clarity.

Schema layer

JSON-LD

{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "Digital Kernel Software"
}

Visibility checks

Check	Method	Expected state
Heading hierarchy	Template review + crawl simulation	Single H1, ordered section headings
Structured data	Rich result/schema validation	Valid JSON-LD graph and types
Page speed baseline	Core Web Vitals / synthetic test	No critical render-path blockers
Indexability	Robots and canonical checks	Correct crawl and canonical directives

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BoundaryThis foundation improves crawl quality and interpretability. It does not guarantee ranking outcomes without content and authority factors.